A carefully-crafted, well-maintained recruitment marketing process casts a wide net to reach candidates within the talent pool. Then, a company can utilize technology to funnel candidates with the right skills and qualifications to support the hiring process. This helps enhance efficiency – which is essential if companies wish to remain competitive.
Links
New Recruitics blog post: Using Marketing Strategy to support Seasonal Hiring goals
My latest blog post on Recruitics’ website provides a high-level outline for how employers can build recruitment marketing strategies to help support their seasonal hiring plans.
As with all marketing strategy, this guide begins with market research and gathering the relevant data to create a data-driven plan.
With data, companies can understand the performance of their jobs across all sources – which helps companies plan the roadmap for success. Without quality analytics, companies might be making budgeting decisions off of intuition rather than insights – which isn’t an effective way to strategize.
To learn more about talent attraction, programatic job advertising, reaching diverse audiences, employer branding, and engaging with candidates please give my blog post a read. And thanks again to Recruitics for the opportunity to share my insights and ideas on their platform!