Tag Archives: Ideas

September’s 7

Every month I share a list of trends and great ideas, because of the benefits they have brought into my life.  This last month has been filled with personal triumph and tumult in which I’ve finished an internship in DC, visited friends far away in Kentucky, and celebrated a 3rd-anniversary in NYC (where I’ll be living by the next time I write this feature next month).  For extra credit, and because this assignment is late, please keep reading after the bump for a few more good ideas worth sharing this month.

Blog: Lifehacker.  Whenever I’m in search of inventive solutions to everyday problems, (including some I didn’t think were problems), this blog is my default resource.  Apartment hunting? Check. Turn an old PC into a NES arcade? Ditto. Going paperless in the home and office? Indeed.  Lifehacker makes the impossible seem practical with it’s a DIY aesthetic.

Colleague: Renan Borelli.  As a colleague at NMS, Renan was an exemplary addition to every team: innovative, analytical, and fiercely ambitious. As a mentor of my own he demonstrated climbing the ladder through his own example, and shares my passion for social media.  I’m also happy to call this colleague a friend of mine.

Comic: Toothpaste for Dinner.  I LOL’d.

Location: Louisville, Kentucky.  This river city is is more than a one horse town; it’s a metropolis of burgeoning home-grown food, culture, and is the home to many of my esteemed colleagues.  On my recent visit I rode in a VW Karmann, tasted inventive brews, listened to a coffeehouse concert, and attended the Kentucky State Fair.  I would visit again.

Meme: Auto-Tune anything.  This should be old news, but in spite of Jay-Z’s wishes this vocal gimmick refuses to go away.  It has been the subject of much debate between me and my colleagues lately.  And now with the “I am T-Pain” iPod app, this fad is irrevocably bound to this time in history (or at least news coverage of it).

Politics: Health Care Reform.  Regardless of what you think the best solution would be, the status quo in is unsustainable.  Those who believe in shutting-down necessary changes, through the undemocratic tactics of an angry mob, only serve to protect those who profit the most from the injustice of a health care system which leaves us more sick and poor. We need to reform our health care system, now or never.

Social Network: LinkedIn. So your boss wants to become your friend on Facebook? Well you could play with your settings, or you could redirect them to your LinkedIn network. Let’s keep our professional relationships in a professional setting, where you can fully take advantage of professional networking in ways that Facebook just isn’t designed to facilitate.

Extra Credit: Continue reading September’s 7

August’s 7

They say one’s influence is limited not by the frequency of their communication, but by the quality of ideas and recommendations. At risk of diminishing my own role as an online opinion leader of sorts, here is my monthly anthology of 7 ideas I think are worth sharing with others.

Blog: Things Marketing People Love.  If you ever work in or with a marketing agency, this will make you LOL.  You have heard these words bandied about as if they were sacrosanct, although on their face they mean very little.  Since we’ve already learned about white people and journalists, why not marketing?  And make your own submissions via Twitter.

Colleague: Gabe Bullard.  Back when we were working on Highway 61 (revised), there was no one who’s insights into online communications I trusted more. That hasn’t changed, so if you’d like to share these ideas, he’s still on the internet.

Meme: #hcmyth . With so much disinformation being active spread about Health Care reform, why not make fun with ridiculous myth-making of your own?  My colleague Beth Carpenter helped start and promote this hashtag on Twitter, which set off any number of LOL funny myths about health care.  My favorite? “RT @tobytobitobe : Under ObamaCare, all Starbucks beverages will be pre-ordered “skinny, nonfat, hold the whip.” It’s for the best. #HCMyth

Music: Blip.FM . As you might have guessed reading my post about music and opinion leaders, I am enamored in the peer recommendation system of Blip.  Or maybe I just enjoy playing DJ, even if it’s just to my Twitter followers.

Social Network: 3121. This is an idea who’s time has come; the social network for Capitol Hill staffers. While you need a House, Senate, or Committee email address to sign up (still in beta), it’s easy to see the promise of a networked directory (3121 is the extension of the Capitol switchboard) that connects people and ideas in such a focused audience. Congrats to the National Journal and New Media Strategies, and god luck on launch.

Theory: Balance of Power. In politics, this describes a group of strategically allied parties that come together to create parity in systematic power.  In the world of hip-hop, there are Great Powers (Jay-Z, Kanye West, 50 cent) and middle powers (The Game, T-pain, everyone on Def Jux). This theory actually works well when it’s explained at length, so please

Video: Mister Rogers defending PBS to the US Senate. Your favorite neighbor was always there for the children, inspiring many generations of kids to know they are special and loved.
One time I was asked “what’s cool and new in your ‘hood?”, to which I replied:

Being polite, friendly, and helpful. Lately I’ve been helping my new neighbors move in, or even just talking with them about things I would ordinarily care less about. Since we’re together we might as well stay. Sometimes they don’t even steal my packages.
But as usual, the cool things in my ‘hood are IMAGINATION and MAKE BELEIVE. It helps out a lot when you live on the wrong side of the trolley tracks. Won’t you be my neighbor?

Please support your local public media.

Continue reading August’s 7

July’s 7

Just when you though 2009 couldn’t get any more crazy, this last month saw witness to revolutions taking place in the streets and online, overshadowed by celebrity deaths and iPhones.  So it’s time once again for me to share some of the trends and ideas that have emerged  in my sphere of influence recently:

Comic: Superhouse. A new webcomic, illustrated by the Chris Maue.  Required reading if you like to LOL.

Meme: Michael Jackson. Did anyone even remember how much they enjoyed the King of Pop as an entertainer anymore? Within minutes of his death millions of people reacted in shock, and later celebration of this musical icon. In the wake of the news, websites like CNN, Twitter, and even Google received spikes in traffic that nearly took down their servers.

Music: Beck’s Record Club project.  Every week Beck releases a cover version of a song through each sequential track from a record album. First up he’s recording The Velvet Underground & Nico. These cover songs are accompanied by original music videos they make themselves. Beck has always been and will probably remain the most significant musical influence in my life.

Politics: Iran Election. Maybe you remember hearing about this before a bunch of celebrities died? For a little while it looked like real democratic reform was about to take place at the will of it’s people.  People around the world rallied to their support, and Twitter became really important.  This last month has been heartbreaking.

Social Network: TIE – Reddit & Kirtsy.  Social Bookmarks are the agenda setting mediums for the 21st century.  Whereas Reddit serves an audience more engaged with newsmedia, with measurable influence in this community.  Kirtsy offers many of the same great shared links, but without the misogyny that prevails on Digg (among others).

Theory: Image Repair Discourse.  Benoit provides a model through which reputations can be repaired through appropriate responses to each crisis.  Depending on the nature of the crisis, there are several strategies through denial, evading responsibility, reducing offensiveness, mortification, and taking corrective action.  These are strategic approaches to communicating with the public about your impact during a crisis.

Video: DTV Transition.  On June 12th, broadcast television signals were   switched from analog to all digital signals.  Believe it or not, millions of people did not know about or how to make the switch to DTV.  After all my work helping to spread the word online last year, I was happy to tune in for the last night of analog TV.

June’s 7

Mr YogatoIn the month or so since my last update my life has become busier than ever as a full-time Intern and a part-time student. Perhaps therein lies the time-deprived unironic logic behind this month’s list of great ideas that have entered my life recently. A day late, a buck short, I’m writing this report…

Art: Artomatic. No curators, no judges, just open-source art. Unlike most art shows, this series is democratic ordeal more like a craft fair, stretched out for weeks on end of open submissions with fine art. Now in its 10th year, Artomatic uses over 9 floors of space in an unfinished office building which compromises the showroom and performance art venue for this show, which runs through the 5th of July in DC.

Commercial: Dirt Cheap. Those from Saint Louis know what’s up, but for the uninitiated this is a local advertisement for a chain of liquor and tobacco stores.  The ads have been running for at least the past 20 years, usually featuring the famous Dirt Cheap chicken suit and the trademark “Cheap cheap! Fun fun!” Sometimes the ads that stick in your mind the most can be the ones that seem the cheesiest.

Meme: Downfall. It’s not a new meme, but it has become one of the more enduring. (Here’s a Primer if you don’t know what I’m talking about). Like any good meme, Downfall continues to surprise me with the creativity applied to decidedly Shakespearean tragedy within real life.

Music: Pandora. As a 4+ year loyalist to Last.fm it pains me to admit that I have been using Pandora lately. Without the benefit of the 19000 songs counted on the rival service, Pandora has done surprising work referring me to good music I would like. But mostly because I can use it in my browser at work.

Theme Party: Superhero. Grabbed a flier from a dude wearing a superman t-shirt in Williamsburg last Saturday. Besides a couple hundred people crammed into a warehouse with DJs, fire breathers, and a man on stilts, the main highlight were the great costumes by those who joined us. I played their Accountant, complete with a balance sheet and calculator. Perhaps not since Studio 54 has New York seen these costumed heroes.

Theory: Belief Formation. A belief is different from opinion, so a belief cannot be easily changed once it is set, unlike an attitude through communication. You need to be proactive in order to prevent an opinion about your reputation, responding to each negative criticism with at least 3 positive rebuts, from solidifying into a belief. Especially because we are more likely to believe the person pointing out our faults than the individual defending themselves, so it’s important to manage these risky discussions.

Word Game: Crossword Puzzles. Since I started work I’ve had the chance to play crosswords on my commute. Riding public transportation has put a free daily newspaper in my hands every morning, so I’m playing this game for the first time in years. So far enjoy the rock music references in The Onion’s crossword best, but I’m still trying the every day’s paper until I finally finish my first puzzle.

May’s 7

hatmememe
Picking up on my friend Gabe Bullard‘s tradition (in turn borrowed from the Thomas Crone), here’s a monthly list of 7 things I’m enjoying these days. There is no particular order to the list, just a chance to pass along some genuinely worthwhile ideas and trends that wouldn’t warrant a blog post otherwise

Blog: Dork Yearbook.  This is why Tumblr is great;  Like Mortified, only geekier.  I could probably submit my own pics here, except I didn’t have a computer until I was 9 years old.  Just because a good blog doesn’t fit into a professional website’s blogroll doesn’t mean it need remain my guilty pleasure.

Meme: #sillyhats .  It started out innocently enough when @laurenreid photoshopped a whimsical hat on top of @gbullard‘s profile pic.  At some point, we’re not sure when, it became a meme of sorts.  You’re more than welcome to join in of course, with the right hashtag.

Music: Cover songs.  All my favorite musicians are making cover songs (or having their songs covered). Nothing new there, except there seems to be a dearth lately, or at least I finally have taken an interest.  This started well before Beck/Sonic Youth’s split-single covering each other’s songs.  Why re-invent the wheel when you can acknowledge your influences directly.

Social Network: FourSquare. Before I moved to DC I couldn’t really use Dodgeball, now resurrected as FourSqaure.  So I was skeptical about the usefulness of the network, versus my beloved Brightkite. Something about the gaming aspect, earning badges like Mayor of local establishments, makes this incredibly addictive.  Try the iPhone app, connect with Twitter, and see you around town!

Theory: Social Marketing. Contrary to the online connotations of it’s name, social marketing does not describe social media marketing.  Applying marketing techniques to positively change behaviors that benefit the public good has impressed me with it’s results. And it’s not Plato’s Noble Lie.

Video: Let Me Twitter That. As if my obsession with all things Twitter weren’t enough, this Andy Milonakis video has become something like a theme song. The video itself is ironic, original, and full of in-jokes that Twitterati will recognize immediately.

Word Game: Scrabble. I never thought I’d give this Hasbro classic a try after the Scrabulous fallout. But now that I can play with friends on Facebook, and make plays on my iPhone, this game is hard to put away.

Re:Cap(stone)

If you’ve been wondering what’s been keeping me from updating the blog lately, there need no be any mystery: this is the home stretch of final projects for school. Not the least of which is my masters degree Capstone Thesis paper.

Any one of these projects could warrant a blog post of it’s own, and I will be glad to share more about them after each is completed.  In a meantime, here’s a little insight into what a Graduate student in communications can accomplish.

  • Practicum: My team has been building a long-term strategic communications plan for Living Classrooms, a non-profit that serves communities in the DC-metro area with hands-on environmental education and workforce development; they call it “Learning By Doing”.  This group does amazing work with young people who live in underprivileged areas, but one of the drawbacks of their success is having so many diverse programs it is difficult for newsmedia to make a clear focused story about what it is they do exactly.
    One solution I have contributed, which fits the group’s communication strategy, is by making a Blog and Twitter for them to get the word out. I’ll cue you in on how we plan to help a non-profit grow as donors face a recession soon.
  • Management: We’ve been given a mock assignment in this class, responding to an RFP from the American Red Cross.  Our group has been designing a complete response, including plans for a multi-city festival and a localization model for more than 700 chapters of the Red Cross.  We’ll be competing with another group for the contract in an upcoming presentation, which I’ll try to share here.
  • Social Marketing: Diabetes is not “Your Grandparent’s disease” any longer; it increasingly impacts younger people.  I’ve conducted an environmental scan of the issue, and conducted original primary research through in-depth interviews with students.  From there we’ve designed a comprehensive social marketing campaign, that doesn’t just change attitudes but people’s behaviors as well.  I’ve already built a mock-up of the online network presence, which is key to our strategy.
  • Seminar/Capstone: My thesis involves original research of a scholarly nature, but with real-world application to the problem of energy conservation.  Although I am exploring an academic subject, exploring through case study and interviews how individuals are motivated to change their behaviors, I am writing it so that anyone can understand the issue.  Hopefully my research will help me build the soapbox I need to come out of my degree with specialization in opinion leaders, agenda setting, and marketing as they apply  to the salient public issues that brought me into PR.

I’ll be sure to tell you a little more about what I’ve learned… just as soon as I finish working through them of course.  Stay tuned.

People to People

Before I turn 24 years old on March 15th, I have been asking my friends to donate $24 to a favorite non-profit of mine, People to People International.  So imagine my surprise when friends from Facebook, some of whom I hadn’t seen in years, donated the suggested amount without having ever heard of this charity before.

Using the Causes application of Facebook can be a great source of new donations for a non-profit like People to People, a Student Ambassador program I took part in for six years (age 13-18).  I was prompted by the Causes application to create a Birthday Wish for one of my favorite causes I had joined as a group member.  After selecting PTP I was provided with tools to promote my birthday wish automatically, including: pre-written status updates, posts to the wall, and private messages to send to friends asking them to give to your Birthday Wish.

Although I was impressed with the ability to utilize the power of my social network on Facebook to gain support behind this cause, I remained skeptical that anyone would give such a large donation for my birthday.  On my Birthday Wish page, I decided to put my money where my mouth was by donating $24 of my own money towards the $240 goal ($24 x 10 donors) I had set.  So naturally I was surprise when one of my Facebook friends from high school has donated the next morning.

Facebook Birthday Wish

So far I have raised at least $96 from 3 people for People to People, who took notice of the new donations almost immediately.  They like me had become excited about the new possibilities for small donors that the Causes application had enabled with the Birthday Wish function.  I was happy to discuss some of the social media tools they had at their disposal.  They also gave me a short interview that promoted others to try using these tools on Facebook.

Although many people are quick to dismiss social media as merely a trend that is difficult to measure actual results, I think this small effort by an individual shows its potential when this communication tool is used appropriately.  In this case the Birthday Wish was more effective than merely randomly asking my friends for donations; it used an effective appeal rather than posting just another link to ignore.  For non-profit organizations, social media like the Causes function in Facebook offers exciting possibilities by connecting the power individual networks with an audience of small donors that were previously much more difficult to reach.  The power of interpersonal communications is meeting the reach of public communications over the internet.

Follow me on Facebook, or learn more about People to People International.