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	<title>Matthew Hurst is Public&#187; Greenpeace</title>
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	<link>http://www.matthewhurst.com</link>
	<description>Public Communications, Online Marketing, and Social Media Strategy</description>
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		<title>September&#8217;s 7</title>
		<link>http://www.matthewhurst.com/2009/09/septembers-7/</link>
		<comments>http://www.matthewhurst.com/2009/09/septembers-7/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 17:16:02 +0000</pubDate>
		<dc:creator>MattHurst</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[7]]></category>
		<category><![CDATA[Apartment]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[attribute]]></category>
		<category><![CDATA[auto-tune]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[colleague]]></category>
		<category><![CDATA[comic]]></category>
		<category><![CDATA[DIY]]></category>
		<category><![CDATA[Dropbox]]></category>
		<category><![CDATA[Greenpeace]]></category>
		<category><![CDATA[Health Care]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Kentucky]]></category>
		<category><![CDATA[kystatefair]]></category>
		<category><![CDATA[Lifehacker]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Louisville]]></category>
		<category><![CDATA[meme]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[nature]]></category>
		<category><![CDATA[NES]]></category>
		<category><![CDATA[NMS]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Priming]]></category>
		<category><![CDATA[reform]]></category>
		<category><![CDATA[Renan Borelli]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.matthewhurst.com/?p=389</guid>
		<description><![CDATA[Every month I share a list of trends and great ideas, because of the benefits they have brought into my life.  This last month has been filled with personal triumph and tumult in which I&#8217;ve finished an internship in DC, visited friends far away in Kentucky, and celebrated a 3rd-anniversary in NYC (where I&#8217;ll be [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/gbullard/3851315202"><img class="alignright" style="margin: 10px;" title="Matt &amp; Freddie" src="http://farm4.static.flickr.com/3466/3851315202_7b5c3245e3_m_d.jpg" alt="" width="180" height="240" /></a>Every month I share a list of trends and great ideas, because of the benefits they have brought into my life.  This last month has been filled with personal triumph and tumult in which I&#8217;ve finished an internship in DC, visited friends far away in Kentucky, and celebrated a 3rd-anniversary in NYC (where I&#8217;ll be living by the next time I write this feature next month).  For extra credit, and because this assignment is late, please keep reading after the bump for a few more good ideas worth sharing this month.</p>
<p><strong>Blog</strong>: <a href="http://lifehacker.com/" target="_self">Lifehacker</a>.  Whenever I&#8217;m in search of inventive solutions to everyday problems, (including some I didn&#8217;t think were problems), this blog is my default resource.  Apartment hunting? <a href="http://lifehacker.com/5338420/five-best-apartment-search-tools" target="_blank">Check</a>. Turn an old PC into a NES arcade? <a href="http://lifehacker.com/5345982/build-a-nintendo-arcade-to-get-your-old+school-game-on" target="_blank">Ditto</a>. Going paperless in the home and office? <a href="http://feeds.gawker.com/~r/lifehacker/full/~3/PBlkRRxsRzY/the-complete-guide-to-going-paperless" target="_blank">Indeed</a>.  Lifehacker makes the impossible seem practical with it&#8217;s a DIY aesthetic.</p>
<p><strong>Colleague</strong>: <a href="http://www.google.com/profiles/rborelli" target="_self">Renan Borelli</a>.  As a colleague <a href="http://www.matthewhurst.com/2009/09/happy-birthday-the-internet/" target="_self">at NMS</a>, Renan was an exemplary addition to every team: innovative, analytical, and fiercely ambitious. As a mentor of my own he demonstrated climbing the ladder through his own example, and shares my passion for <a href="http://twitter.com/renano" target="_self">social media</a>.  I&#8217;m also happy to call this colleague a friend of mine.</p>
<p><strong>Comic</strong>: <a href="http://toothpastefordinner.com/" target="_blank">Toothpaste for Dinner</a>.  I LOL&#8217;d.</p>
<p><strong>Location</strong>: <a href="http://wfpltheedit.wordpress.com/" target="_blank">Louisville, Kentucky</a>.  This river city is is more than a one horse town; it&#8217;s a metropolis of burgeoning home-grown food, culture, and is the home to many of my esteemed colleagues.  On my recent visit I rode in a <a href="http://twitpic.com/f5up0" target="_self">VW Karmann</a>, tasted inventive brews, listened to a <a href="http://brightkite.com/objects/6b7b5d568f9611de891f003048c0801e" target="_self">coffeehouse concert</a>, and attended the <a href="http://www.flickr.com/photos/gbullard/3851315202/" target="_blank">Kentucky State Fair</a>.  I would visit again.</p>
<p><strong>Meme</strong>: <a href="http://gizmodo.com/5352299/i-am-t+pain-iphone-app-is-auto+tuning-genius" target="_blank">Auto-Tune anything</a>.  This should be old news, but in spite of Jay-Z&#8217;s wishes this vocal gimmick refuses to go away.  It has been the subject of much debate between <a href="http://gabebullard.com/gabe/2009/08/28/robocop-pop/" target="_self">me and my colleagues</a> lately.  And now with the &#8220;I am T-Pain&#8221; <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=314652382&amp;mt=8" target="_blank">iPod app</a>, this fad is irrevocably bound to this time in history (or at least <a href="http://famousdc.com/2009/07/30/famously-quoteworthy-pete-snyder-would-laugh-his-ass-off/" target="_blank">news coverage</a> of it).</p>
<p><strong>Politics</strong>: <a href="http://my.barackobama.com/page/content/health-care-action-center/?source=feature" target="_self">Health Care Reform</a>.  Regardless of what you think the best solution would be, the status quo in is unsustainable.  Those who believe in shutting-down necessary changes, through the undemocratic tactics of an angry mob, only serve to protect those who profit the most from the injustice of a health care system which leaves us more sick and poor.  We need to reform our health care system, now or never. <strong></strong></p>
<p><strong>Social Network</strong>: <a href="http://www.linkedin.com/in/matthewhurst" target="_self">LinkedIn</a>. So your boss wants to become your friend on Facebook? Well you could <a href="http://www.web-strategist.com/blog/2009/09/07/help-my-boss-wants-to-be-my-friend-on-facebook/" target="_blank">play with your settings</a>, or you could redirect them to your LinkedIn network.  Let&#8217;s keep our professional relationships in a professional setting, where you can fully take advantage of professional networking in ways that Facebook just isn&#8217;t designed to facilitate.<strong></strong></p>
<p><strong>Extra Credit</strong>:<span id="more-389"></span><strong></strong>And because this month&#8217;s list is a day (or two) late, I thought I&#8217;d add some Extra Credit where it&#8217;s due.</p>
<p><strong>Application</strong>: <a href="https://www.getdropbox.com/referrals/NTI2OTI2ODk" target="_self">Dropbox</a>. Cloud computing for photos, music, and document files.  You can share them with friends, or just store them as a backup.  With an application you install, it works just like another drive on your computer.  You get <a href="https://www.getdropbox.com/referrals/NTI2OTI2ODk" target="_self">2 gigabytes for free</a>, &#8217;nuff said.</p>
<p><strong>Theory</strong>: <a href="http://en.wikipedia.org/wiki/Priming_%28psychology%29" target="_self">Priming</a>.  They say life is a game of expectations, and generally this is true.  Our minds aren&#8217;t able to master everything, so we usually defer to the most recent 3-5 attributes we recall to make sense of a situation.  It&#8217;s attribute based like Framing, but the differences could fill a blog post of it&#8217;s own.  Simply put, this is why last minute campaign attack ads work: if we know next to nothing about the candidate or the issues, these ads give us the most recent (or only available) criteria to judge them.</p>
<p><strong>Video</strong>: <a href="http://www.youtube.com/watch?v=tzcGFUsL4HM" target="_self">Breathe In, Breathe Out</a>. Such a powerful idea, explained poetically through the beauty of nature. Please watch.</p>
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