In the last month I’ve begun new endeavors, publishing my first major Press Release and attending AdWeek as representative of my new employers. You could say I’m on a roll, so In celebration of 10.10.10 here are the Top 10 ideas shaping my life over the last month.

Blog: Mashable. I read Mashable every day because it is the best source of current news on social media and online marketing, period. When Facebook was down this month I looked to them for the first to explanation of what was happening and why. Ditto on Foursquare and Twitter. It’s become such an obsession of mine a friend recently asked “when did you become the Mashable promoter?”. Thanks to Pete Cashmore and company for giving me something to look forward to reading everyday.

Colleague: Sean Ludwig. I want to recommend Sean because he’s a talented journalist and writer with in-depth knowledge of technology (especially mobile) and experience using social media.

Film: The Social Network. As a Film Studies major and Communications grad, I think I’m qualified to say this film lives up to the hype. Audiences should already be aware that the film is not biographical, and I like it better that way; their writers created dramatic (if oversimplified) characters who would make this film enjoyable to anyone, even if they’ve never used Facebook (including Mr. Sorkin). In other words, Mark Zuckerberg is going to become the Bud Fox of this generation; see this movie and bring a Friend.

Meme: Rally to Restore Sanity. I plan on attending this satirical event, organized by the producers of The Daily Show and Colbert Report, at the end of this month. Establishing once again my own zealousness towards this radically irrelevant television program, I’m looking forward to renewing irony in DC. Hopefully with thousands of other friends of rational discussion.

Music: Plastic Beach by Gorillaz. Over six months of listening to their new album, and I’m still putting this record on repeat. Gorillaz’s subtle melancholy reminiscent of their prior efforts sing in unison glistening pop-hooks stick around in my head for days. Their current touring efforts have brought them to my mind this month, although they haven’t left my rotation since the album dropped.

Social Network: #newTwitter. If I haven’t covered my love of Twitter extensively enough already, Twitter gave me even more reasons to love them with their smart redesign. More importantly for Twitter, it gives social media marketing pros like myself reason to spend more time on their site (instead of any number of Twitter tools I’m using).

Television: Chuck. It’s no secret that I’m a fan of this show, which I only watch through Hulu. I discovered this show back in 2008 using Hulu, and I’ve been hooked ever since, albeit through my own time-shifted schedule. Perhaps I identify with the young, geeky protagonist who is thrust into world-shifting conflict each episode, all while trying to figure out his own identity. Or maybe I just like listening to indie tunes after kung-fu fights and explosions, alongside a smart and funny cats of well-developed supporting characters. Either way, I’ve been eating a lot more Subway sandwiches since the series was canceled and subsequently rebooted through an online campaign.

App: Chump Dump. I admit that I have a problem: too many friends and followers on Twitter to keep tabs on those who’s ideas I care about the most. This app should help me attain a better balance (or at least a lower ratio) by helping me loose random twitter followers, particularly those most prolific narcissists currently clogging up my Twitter stream.

Blog: Wonkette. With Election season in full swing, I’ve become a daily reader once again of this DC-based liberal rag with its tongue planted firmly in cheek. Sarcasm runs thickly through each post, pulling together the best (and most embarrassing) news clips from around the blogosphere to add their irreverent take on our nation’s partisan political dysfunction.

Film: Scott Pilgrim vs The World. Comic books, video games, rock and roll; what’s not to love in this romantic comedy? Of course it’s geeky, so I love it.

Meme: Check-in Fatigue. As an early adopter of location-based social media, I’ve been anticipating the growth and inevitable backlash against these platforms as they mature. It’s interesting to watch my friends walk through the same curiosity, excitement, and disappointment as these services start to become adopted by the mainstream, most recently Facebook.  What was first a fun, new way to connect with friends and meet people has grown into an all-consuming competition that frustrates new users with legitimate privacy issues.  Of course I’ll still be playing along, so don’t hate the players (hate the game).

Music: Plastic Ono Band by John Lennon. His solo effort has become the anthem of my summer, driven by irresistible hooks, existential uncertainty, and all the emotional power of a young man trying to plant his roots in the world. Lately I can identify with those themes.

Social Network: Glue. At first the name of this social recommendation engine is puzzling, until you realize it’s apps and extensions help it connect media and the net. The cousin of Facebook’s Liking system improves on their social graph parent, allowing you to add semantic status updates; telling your friends what you’re watching on TV, reading, or listening to.  With the impending closure of my prior favorite Hot Potato following their purchase by Facebook (congrats y’all), it’s refreshing to see former Facebookers go on to create innovative social media outside of the mothership.

Television: True Blood. Sure the series is trashy romp with thinly veiled allusions to sex, drugs, and southern hospitality meeting the occult. It’s also driven by nuanced characters living in the well-crafted universe by writers who keep me guessing at every twist and turn. I’m a fan.

Theory: Transparency. It’s what helped me become interested in becoming a PR pro, and now it’s part of my daily work. So in the interest of full disclosure, I want to acknowledge that I’ve begun working at The Nielsen Company as a Communications Analyst, specializing in Online insights on their Communications team. Otherwise you should consider the opinions I express here as my own ideas, and not necessarily those shared by my employer.

Blog: Scouting NY. At the last Future of Local Media NY event we talked about finding a niche for your blog; I think Scouting NY has an appeal to an audience outside this city. By treating New York not as a tourist or resident, but as a scout for film locations, it reexamines the metropolis as though for the first time. Be sure to check out their series revisiting locations from famous films set in NY, including my favorite “Ghostbusters”.

Colleague: Jonathan Coffman. I connected with Jonathan not as a professional, but as a peer; he was one of the first people IRL from Twitter. Since then he has made himself available as a professional resource, but with a personal touch using social media . Jonathan seems unafraid of ambitious projects, and inspires others to try the same through his personal example; to say he has developed a personal brand is an understatement.

Group: #PR Breakfast Club. Of all the professional networks I’ve been connecting with, this online group must be the most friendly. Almost immediately I was welcomed into this tight-knit club upon joining their happy hour on Twitter, and IRL that courtesy was returned. This club is connected in every sense that a group should be.

Meme: BAD09. I had the opportunity to participate in the third annual Blog Action Day, and I’m glad to say I wasn’t alone: 13,604 blogs helped spur discussion of Climate Change. This 500% increase in blog posts were read by over 18 million estimated readers, demonstrating the power of individual bloggers to organize and influence others online.

Music: The Beatles RockBand. Since September it seems like The Beatles have been everywhere, and now they finally come together again through this special edition of the music game franchise. Playing as the fab four might seem intimidating, but this game manages to pull it off; I have been singing along the whole game. You will respect Ringo after playing the game, and It’s still the only way you can (legally) download The Beatles music.

Social Network: MyPRSA. If all social media is based on building relationships, who better builders are there than PR professionals. Rather than trying to reinvent the wheel by competing with other social networks MyPRSA incorporates them into a professional network that better connects colleagues, so this relaunched network is indispensable for job seekers like myself.

Website: Craigslist. We all will need to use this site at one time or another, because it is the closest thing to a monopoly on the internet. Many sites do specific aspects of Craigslist better (and make more money), but if you want to find an apartment or job, this is usually the best place to start. For a site that looks almost the same as it did 10 years ago, Craigslist has developed a model for web 2.0 communities.