Tag Archives: employment

New Recruitics blog post: Using Marketing Strategy to support Seasonal Hiring goals

My latest blog post on Recruitics’ website provides a high-level outline for how employers can build recruitment marketing strategies to help support their seasonal hiring plans.

Strategic Ways to Recruit Seasonal Workers

Hiring in-demand talent can be a challenge under the best of circumstances. As this year’s seasonal hiring rush approaches however, businesses are finding themselves faced with additional hurdles to reaching hiring goals – volatility of the current economy, changes in workplace, and shifting hiring dynamics over the last two years.

As with all marketing strategy, this guide begins with market research and gathering the relevant data to create a data-driven plan.

With data, companies can understand the performance of their jobs across all sources – which helps companies plan the roadmap for success. Without quality analytics, companies might be making budgeting decisions off of intuition rather than insights – which isn’t an effective way to strategize.

To learn more about talent attraction, programatic job advertising, reaching diverse audiences, employer branding, and engaging with candidates please give my blog post a read. And thanks again to Recruitics for the opportunity to share my insights and ideas on their platform!

Career update:

I’m joining Recruitics!

I’m excited to share that I will soon begin working with Recruitics as a Marketing Strategist! Recruitics is a data-centric recruitment marketing agency that makes it easy for the world’s leading brands to attract and hire great talent.

In my new role, I’ll be helping staffing agencies, fast-growing startups, and Fortune 500 companies attract top talent at scale using digital marketing via Recruitics groundbreaking Analytics and automation platform to help optimize job advertising strategies. I’ll be based out of our New York City office, with Recruitics recently expanding its regional growth with offices in London, Wilton, and Atlanta.

How to become a social media marketing professional (or at least how I got a job)

Matthew Hurst at a Future of Local Media event in October 2009

What can you do with a BA in Film Studies (or a minor in Philosophy for the matter)? Graduating into an otherwise uncertain job market can be scary; many of my classmates still weren’t sure how they could use their well-developed new media skills, much less where they might be employed.  For me the answer seemed obvious: I went right back into school to study strategic communication.

Yet this time last year I graduated once again, with an internship lined up but without a clear direction for my own career.  I could only dream of working as a social media pro, but my inexperience and overeducation seemed like insurmountable hurdles to post-graduate employment. Only recently was I finally able to find employment with a like-minded group of professionals who shared my passion for creating innovative websites and reinvigorating established brands through strategic online marketing.

Recently I heard from an old friend who wanted to break into online marketing and new media as well. Although I knew first hand of their knowledgeable understanding of online communication and social networks, their challenge was to demonstrate that knowledge to an potential employer. It’s the same reason why I went back into school to study communication, but in this business environment experience is valued more than education.

While I can’t speak for everyone, here’s what I think might help from my own experience:

  1. Create a resume website: ideally using your own name (like me), or else build your personal brand around a site you can make.
  2. Connect it with your social media profiles. Secure your name across platforms (even if your not sure how to use them yet).
  3. Continue reading How to become a social media marketing professional (or at least how I got a job)