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	<title>Matthew Hurst is Public&#187; charity</title>
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	<link>http://www.matthewhurst.com</link>
	<description>Public Communications, Online Marketing, and Social Media Strategy</description>
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		<title>May&#8217;s 11</title>
		<link>http://www.matthewhurst.com/2011/05/may-11/</link>
		<comments>http://www.matthewhurst.com/2011/05/may-11/#comments</comments>
		<pubDate>Fri, 13 May 2011 22:09:05 +0000</pubDate>
		<dc:creator>MattHurst</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[7]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Brooklyn]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[Empire Avenue]]></category>
		<category><![CDATA[Grooveshark]]></category>
		<category><![CDATA[Harry Nilsson]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[Jake Brus]]></category>
		<category><![CDATA[Klout]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Place Branding]]></category>
		<category><![CDATA[The Office]]></category>
		<category><![CDATA[webcomic]]></category>
		<category><![CDATA[word game]]></category>
		<category><![CDATA[xkcd]]></category>

		<guid isPermaLink="false">http://www.matthewhurst.com/?p=1238</guid>
		<description><![CDATA[Every month I share a list of 7 things shaping my perspective in life. It&#8217;s been a couple months since my last update, so I&#8217;m going to include a few extra for this edition. Application &#8211; Instagram. Instagram has become my preferred way to share photos on Twitter, Facebook, and to make posts on my [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/skewgee/5344363701/"><img class="aligncenter" title="Matt Hurst and Pee Wee Herman" src="http://farm6.static.flickr.com/5047/5344363701_fde4845f98_d.jpg" alt="Lauren Reid and Matt Hurst pose for a photo with Pee Wee Herman" width="500" height="375" /></a><br />
Every month I share a list of 7 things shaping my perspective in life. It&#8217;s been a couple months since my last update, so I&#8217;m going to include a few extra for this edition.</p>
<ul>
<li>Application &#8211; <a rel="nofollow" href="http://Instagram.com" target="_blank">Instagram</a>.  Instagram has become my preferred way to share photos on Twitter, Facebook, and to make posts on my photo blog Speaking in Megapixels.  It&#8217;s fun and easy using it to turn cameraphone pics into memorable photos.  I find myself increasingly posting Instagram in place of Twitpic to share instant memories over the internet.</li>
<li>Blog &#8211; <a rel="nofollow" href="http://www.geekosystem.com/">Geekosystem</a>. Imagine a blog that brings together the best links from Reddit + Tech blogs + general geeky ideas in a single source.</li>
<li>Colleague &#8211; <a title="Jake Brus" href="http://jakebrus.com/">Jake Brus</a>.  I worked with Jake as a student at American University, and was impressed by his knowledge of branding and creative writing style.  A midwesterner educated in DC, Jake is a pragmatic problem solver and great collaborator of projects in the classroom.  And since graduating he&#8217;s started writing a blog <a title="Jake Brus' place branding blog" href="http://jakebrus.com/2011/02/23/place-branding-facebook/">about Place Branding</a> which is recommended reading for anyone who wants to learn about the subject.</li>
<li>Music &#8211; Harry Nilsson. Probably the best pop musician in the 1960s-70s since forgotten, whose soaring harmonies I can&#8217;t help but sing along to myself.  He&#8217;s the consummate musicians-musician, and his exploits have since made him the subject of the documentary &#8220;Who is Harry Nilsson (and why is everybody talking about him)?&#8221;  After watching the film, it&#8217;s easy to understand why.</li>
<li>Social Network &#8211; <a title="Matthew Hurst on Empire Avenue" rel="me" href="http://www.empireavenue.com/matthurst">Empire Avenue</a>.  The stock exchange game lets you buy and sell stocks of individuals on social networks, increasing their values based on social media activity.  While it&#8217;s not meant to act as an social currency like competing influence ratings metrics (Klout comes to mind), it makes for addictive gameplay that effectively functions as a social network in its own right, complete with personal profiles and public comments.</li>
<li>Television &#8211; <a rel="nofollow" href="http://www.hulu.com/the-office">The Office</a>. This season we wished farewell to Michael Scott, wrapping up years of plot lines into satisfying conclusion.  Nostalgia for the &#8220;World&#8217;s Best Boss&#8221; was hi, and even Ricky Gervais couldn&#8217;t resist making a cameo for the character he made famous.  No one knows who will play the next boss at Dunder Mufflin, but I&#8217;ll be watching along with everyone else.</li>
<li>Word Game: <a rel="notfollow" href="http://www.wordswithfriends.com/">Words with Friends</a>. Yes it&#8217;s just Scrabble, but by opening up to my network of friends through my iPhone changes they way we can play.  Just look up &#8220;matthurst&#8221; if you want to play a game with me!</li>
</ul>
<p>Extra credit after the jump:<span id="more-1238"></span></p>
<ul>
<li>Comic: XKCD. Like thousands of other geeks, I&#8217;ve been a reader for years. Lately XKCD has become better known for another reason; creating infographics that help visualize complex subjects like the impact of radiation following the disaster in Japan.  In other words, reading XKCD won&#8217;t only help you be a better geek, but also a little smarter as a person.</li>
<li>Location: Brooklyn, NY. Constantly the subject of hipster jokes and perhaps overhyped, but always underestimated.  It&#8217;s residents are often it&#8217;s own biggest critics, but Brooklyn is in the midst of a renaisance of culture and redevelopment years in the making.  Also, I&#8217;m proud to call Brooklyn my home.</li>
<li>Charity: City Harvest.  City harvest brings fresh food and ecological education to school kids in the urban environment of New York City.  I participated in their Skip Lunch Fight Hunger drive this May 11th, in which $10 will help buy lunch to 43 school kids during the summer months (when school in out).</li>
<li>Website: Grooveshark.  A great music service doesn&#8217;t need to be a cloud music locker or subscription service, only to let you listen and share songs with friends.  Grooveshark makes both extradonarily easily, and may yet help you discover new tracks at the same time.</li>
</ul>
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		<title>Et cetera, Etc.</title>
		<link>http://www.matthewhurst.com/2009/04/et-cetera-etc/</link>
		<comments>http://www.matthewhurst.com/2009/04/et-cetera-etc/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 05:58:14 +0000</pubDate>
		<dc:creator>MattHurst</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Non-Profit]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[American University]]></category>
		<category><![CDATA[Causes]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[Crisis]]></category>
		<category><![CDATA[fellowship]]></category>
		<category><![CDATA[internship]]></category>
		<category><![CDATA[meta]]></category>
		<category><![CDATA[New Media Strategies]]></category>
		<category><![CDATA[NMS]]></category>
		<category><![CDATA[People to People]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Rock the Vote]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.matthewhurst.com/?p=110</guid>
		<description><![CDATA[Here&#8217;s a few updates to previous posts, and some news on my professional life: The Twitter Internship is soon to become simply An Internship.  Last week I was happy to join New Media Strategies as their intern, starting in May 2009. I&#8217;m looking forward to learning more about how they use new media tools, including [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/skewgee/31648650/"><img class="alignleft" style="margin: 15px;" title=":P" src="http://farm1.static.flickr.com/21/31648650_5affa52ad4_m_d.jpg" alt="" width="240" height="180" /></a>Here&#8217;s a few updates to previous posts, and some news on my professional life:</p>
<ul>
<li>The <a href="http://www.matthewhurst.com/2009/03/the-twitter-internship/">Twitter Internship</a> is soon to become simply An Internship.  Last week I was happy to join <a href="http://newmediastrategies.net/">New Media Strategies</a> as their intern, starting in May 2009. I&#8217;m looking forward to learning more about how they use new media tools, <a href="https://twitter.com/NMSosphere">including Twitter</a> where I got their attention to begin with, to participate in online communities where they promote and protect brands for their clients.  I think we&#8217;ll be a good fit together since we share the same inclination to try new online tools for ourselves so that we can understand any opportunities they offer for those we represent.</li>
<p></p>
<li>I have signed up for summer semester at American University.  The two last classes of my Graduate degree in Public Communication will be Crisis and Political Communications.  And since they take place in the evening, it shouldn&#8217;t be any trouble for my internship.</li>
<p></p>
<li>Rock the Vote, which I had previously applied for an internship, has begun to offer a<a href="http://groups.google.com/group/rock-the-vote-fellowship-program"> fellowship program</a> for young students like myself.  This largely self-defined fellowship encourages individual innovation using <a href="http://twitter.com/rockthevote">social media</a> to reach young people and engage them in civics.  Although I probably will not be able to become part of their program because of my internship responsibilities, I hope to join their team and help out via Telecommuting over the course of their campaign.  <a href="mailto:hurstmatte@gmail.com" target="_blank">Ask me</a> or tweet <a href="http://twitter.com/c3k">Chris Kennedy</a> for an invitation if you&#8217;re interested in joining the program.</li>
<p></p>
<li>To date I was able to raise $195 from 7 donors for <a href="http://www.matthewhurst.com/2009/03/people-to-people/">People to People on Facebook</a>.  Although this did not reach my goal, it surpassed my expectations, and has raised the bar for non-profits like PTP online.  I am proud of what I could contribute using these social media tools as an individual, and look forward to helping them in the future.</li>
</ul>
<p>While some of these updates might warrant a post of their own, thanks for letting me be a little self-indulgent.  If you&#8217;re dying to keep up on the latest as it happens, why not <a href="http://twitter.com/MattHurst">join me on Twitter</a> already? After all, it did help me get this internship, etc&#8230;</p>
]]></content:encoded>
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		<item>
		<title>People to People</title>
		<link>http://www.matthewhurst.com/2009/03/people-to-people/</link>
		<comments>http://www.matthewhurst.com/2009/03/people-to-people/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 18:51:05 +0000</pubDate>
		<dc:creator>MattHurst</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Birthday]]></category>
		<category><![CDATA[Causes]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[Donation]]></category>
		<category><![CDATA[networks]]></category>
		<category><![CDATA[Non-Profit]]></category>
		<category><![CDATA[People to People]]></category>

		<guid isPermaLink="false">http://www.matthewhurst.com/?p=10</guid>
		<description><![CDATA[Before I turn 24 years old on March 15th, I have been asking my friends to donate $24 to a favorite non-profit of mine, People to People International.  So imagine my surprise when friends from Facebook, some of whom I hadn&#8217;t seen in years, donated the suggested amount without having ever heard of this charity [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/skewgee/1366072803/in/photostream/" target="_blank"><img class="alignleft" style="margin: 10px;" title="Birthday Cake" src="http://farm2.static.flickr.com/1142/1366072803_4e6daf6280_m_d.jpg" alt="" width="180" height="240" /></a>Before I turn 24 years old on March 15th, I have been asking my friends <a href="http://apps.facebook.com/causes/birthdays/53519?m=54dd669a">to donate $24</a> to a favorite non-profit of mine, People to People International.  So imagine my surprise when friends from Facebook, some of whom I hadn&#8217;t seen in years, donated the suggested amount without having ever heard of this charity before.</p>
<p>Using the Causes application of Facebook can be a great source of new donations for a non-profit like <a href="http://apps.facebook.com/causes/11653?m=6ba33680">People to People</a>, a Student Ambassador program I took part in for six years (age 13-18).  I was prompted by the Causes application to create a Birthday Wish for one of my favorite causes I had joined as a group member.  After selecting PTP I was provided with tools to promote my birthday wish automatically, including: pre-written status updates, posts to the wall, and private messages to send to friends asking them to give to your Birthday Wish.</p>
<p>Although I was impressed with the ability to utilize the power of my social network on Facebook to gain support behind this cause, I remained skeptical that anyone would give such a large donation for my birthday.  On <a href="http://apps.facebook.com/causes/birthdays/53519?m=7da9f673" target="_self">my Birthday Wish page</a>, I decided to put my money where my mouth was by donating $24 of my own money towards the $240 goal ($24 x 10 donors) I had set.  So naturally I was surprise when one of my Facebook  friends from high school has donated the next morning.</p>
<p><a href="http://apps.facebook.com/causes/birthdays/53519?m=d942b734" target="_blank"><img class="size-full wp-image-16 alignright" style="margin: 10px;" title="PTP Birthday Status" src="http://www.matthewhurst.com/wp-content/uploads/2009/03/3-13-2009-3-25-37-pm.png" alt="Facebook Birthday Wish" width="346" height="111" /></a></p>
<p>So far I have raised at least $96 from 3 people for People to People, who took notice of the new donations <a href="http://twitter.com/PTPI/status/1274452608">almost immediately</a>.  They like me had become excited about the new possibilities for small donors that the Causes application had enabled with the Birthday Wish function.  I was happy to discuss some of the social media tools they had at their disposal.  They also gave me <a href="http://www.facebook.com/note.php?note_id=24583574949&amp;id=49333154670&amp;ref=mf">a short interview</a> that promoted others to try using these tools on Facebook.</p>
<p>Although many people are quick to dismiss social media as merely a trend that is difficult to measure actual results, I think this small effort by an individual shows its potential when this communication tool is used appropriately.  In this case <a href="http://apps.facebook.com/causes/birthdays/53519?m=7da9f673">the Birthday Wish</a> was more effective than merely randomly asking my friends for donations; it used an effective appeal rather than posting just another link to ignore.  For non-profit organizations, social media like the Causes function in Facebook offers exciting possibilities by connecting the power individual networks with an audience of small donors that were previously much more difficult to reach.  The power of interpersonal communications is meeting the reach of public communications over the internet.</p>
<p><em>Follow <a href="http://www.facebook.com/profile.php?id=66703390" target="_self">me on Facebook</a>, or learn more about <a href="http://apps.facebook.com/causes/11653">People to People International</a>.</em></p>
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