What can you do with a BA in Film Studies (or a minor in Philosophy for the matter)? Graduating into an otherwise uncertain job market can be scary; many of my classmates still weren’t sure how they could use their well-developed new media skills, much less where they might be employed. For me the answer seemed obvious: I went right back into school to study strategic communication.
Yet this time last year I graduated once again, with an internship lined up but without a clear direction for my own career. I could only dream of working as a social media pro, but my inexperience and overeducation seemed like insurmountable hurdles to post-graduate employment. Only recently was I finally able to find employment with a like-minded group of professionals who shared my passion for creating innovative websites and reinvigorating established brands through strategic online marketing.
Recently I heard from an old friend who wanted to break into online marketing and new media as well. Although I knew first hand of their knowledgeable understanding of online communication and social networks, their challenge was to demonstrate that knowledge to an potential employer. It’s the same reason why I went back into school to study communication, but in this business environment experience is valued more than education.
While I can’t speak for everyone, here’s what I think might help from my own experience:
- Create a resume website: ideally using your own name (like me), or else build your personal brand around a site you can make.
- Connect it with your social media profiles. Secure your name across platforms (even if your not sure how to use them yet).