Who is Matthew Hurst?

MHurstProfilePicI am an communications professional, online marketing specialist, and a social media strategist in New York City.

I consider the best way to understand new ideas is to listen to your audience and be willing to try new tools of communication for yourself. It is critical for anyone interested in communicating new ideas with the world to take on each challenge without preconception of their audience. I believe this means embracing the newest channels of communication, and listening carefully to your audience so you can use the appropriate channel of communication with a message which will resonate.

Education and Experience

Following graduation from Webster University in Saint Louis, where I earned my BA in Film Studies, I earned my Master’s degree in Public Communication at American University.  I have worked as a consultant with government agencies and non-profits to build their strategic communications plan.  My education was reinforced by my work in online marketing with New Media Strategies, and at Blue Fountain Media, where I gained experience promoting brands through social media marketing and SEO copywriting. Most recently I’ve been working at The Nielsen Company as a communications analyst for their online measurements, gaining strategic PR experience while writing blog posts, reports, and thought leadership stories to help share insights about consumer behavior around the world (full disclosure).

My greatest strength is my hands-on experience using new media. Starting in May 2007 I was the founding editor of the blog 61revised.com, sharing news about culture and events around the St. Louis metro-area. The website employed the use of social media to integrate with every news story, helping our team of writers to connect with our audience outside of our blog. My work as a blogger has become an invaluable working experience as a writer, photographer, and in online marketing which has helped inform my understanding of new media as it continues to develop.

Personal Interests

Of course who I am is much more than just what I work on: many of my job skills were developed through my personal interests. In addition to blogging about these interests I have dabbled in photography, video, documentary film, and music production. I listen to Beck nearly 5 times as frequently as the rest of my top 5 musicians combined over the past 5 years.   When I am not on the internet, I have been known to spend my free time in record stores, movie theaters, museums, farmers’ markets, second-hand stores, concerts, and any places where tasty beers are served.


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Here are just a few popular social networks where I am most active. Please feel free to Friend, Follow, or simply see how I use these tools and what I have to say.

Extra Credit: Read my old bio page from when I was still a recent grad.

Public Communications, Online Marketing, and Social Media Strategy