Comments on: Have You Heard? Music is getting Social http://www.matthewhurst.com/2009/07/have-you-heard-music-is-getting-social/ Public Communications, Online Marketing, and Social Media Strategy Wed, 09 Nov 2011 10:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: MattHurst http://www.matthewhurst.com/2009/07/have-you-heard-music-is-getting-social/comment-page-1/#comment-77 MattHurst Mon, 03 Aug 2009 15:26:12 +0000 http://www.matthewhurst.com/?p=337#comment-77 I agree with you that the web has not created a new sort of music recommendation, just a new means that has enabled more people to share records. I'm not totally sure that Pandora uses the phenomena of OLs at all. I cannot think of anyone else who's station I have listened to, though I imagine the feature exists for some reason. In my experience using these, Pandora uses its algorithm with disregard to interpersonal recommendation as much as popular will. I agree with you that the web has not created a new sort of music recommendation, just a new means that has enabled more people to share records.
I’m not totally sure that Pandora uses the phenomena of OLs at all. I cannot think of anyone else who’s station I have listened to, though I imagine the feature exists for some reason. In my experience using these, Pandora uses its algorithm with disregard to interpersonal recommendation as much as popular will.

]]> By: Gabe Bullard http://www.matthewhurst.com/2009/07/have-you-heard-music-is-getting-social/comment-page-1/#comment-76 Gabe Bullard Mon, 03 Aug 2009 15:16:11 +0000 http://www.matthewhurst.com/?p=337#comment-76 I appreciate your assertion that you grew up by going from relying on the radio to relying on the web, but I think that's more a statement of consumer maturity than technological innovation. Opinion Leaders have always been influencing music choices. Record store clerks may be relying on sales, but for decades they've translated tastemakers (DJs, critics) for you, the customer. The web makes it easier to find these OLs (or it creates them a la Pandora), but it didn't create the phenomenon. I think the web created very little to the concept of sharing, it just made it easier to do the things that were so difficult that not many people did them before. That made it easier for people to get into things they didn't know about, which they now praise as new. I appreciate your assertion that you grew up by going from relying on the radio to relying on the web, but I think that’s more a statement of consumer maturity than technological innovation.

Opinion Leaders have always been influencing music choices. Record store clerks may be relying on sales, but for decades they’ve translated tastemakers (DJs, critics) for you, the customer. The web makes it easier to find these OLs (or it creates them a la Pandora), but it didn’t create the phenomenon.

I think the web created very little to the concept of sharing, it just made it easier to do the things that were so difficult that not many people did them before. That made it easier for people to get into things they didn’t know about, which they now praise as new.

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